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Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america


Research papers

Brazilianhood

This paper reveals a profound developmental investigation about the childhood and adolescence phases of the youngsters in the Brazilian ascending middle class. This study will outline how values such as looks and appearance, dressing and clothes...

Catalogue: Latin America 2015: Carnival of Insights
Authors: Andréa Lima, Larissa Kaneko, Juliana Tigre
June 15, 2015
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Citation

Lima, Kaneko and Tigre (2015a, June 15). Brazilianhood. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/brazilianhood


Research papers

Drugs organization (Portuguese)

The primary objective of this paper is to show how the laws of market research applied in an innovative manner vis-à-vis the use of special techniques and multidisciplinary teams of professionals is able to take a quantitative leap in analyzing...

Catalogue: Latin America 2001
Author: Oriana Monarca White
May 1, 2001
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Citation

White, O. M. (2001a, May 01). Drugs organization (Portuguese). ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/drugs-organization-portuguese-


Research papers

An innovative application of conjoint analysis in satisfaction research

The idea that customers may not be satisfied while at the same time not be dissatisfied has been expressed repeatedly in the consumer satisfaction (CS) literature. This article relates the development of an innovative application of conjoint analysis...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Author: Jordan L. Le Bel
September 1, 1993
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Citation

Le Bel, J. L. (1993a, September 01). An innovative application of conjoint analysis in satisfaction research. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/an-innovative-application-of-conjoint-analysis-in-satisfaction-research


Research papers

TESI

The paper is intended to explain the basic principles of TESI and to illustrate its scope of application and information. It will also be shown how test market simulation can be used to analyse existing markets, uncover the competitive relations...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Author: Bernd Erichson
October 26, 1987
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Citation

Erichson, B. (1987a, October 26). TESI. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/tesi


Case studies

Strategic planning and visual communications

The paper seeks to demonstrate that research continues to play an important role in the development, execution, and refinement of marketing strategies made manifest through visual communication. Interest in such research appears to be growing, not...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Marlyn (Mim) Ryan
June 15, 1983
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Citation

Ryan, M. (. (1983a, June 15). Strategic planning and visual communications. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/strategic-planning-and-visual-communications


Research papers

Marketing model for decision making in strategic planning

On the basis of forecasts the United States were expected to introduce import restrictions for the protection of its home market. In this way the Japanese textile export could be deflected to the West-European markets, where the Hungarian exporters...

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Author: Gábor Hoványi
August 28, 1977
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Citation

Hoványi, G. (1977a, August 28). Marketing model for decision making in strategic planning . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/marketing-model-for-decision-making-in-strategic-planning-